On August 15, Huang Jianhua, Deputy Secretary General of Beijing Ecological Culture Association, Jiang Lei, Director of Cultural Center of China Youth Daily, Chen Xing, Director of Media Planning Department, and Qi Zheng, Editor in chief of Integrated Media, went to Beijing Milu Ecological Research Center for investigation and discussion. Bai Jiade, Secretary of the Party branch and Director, Duan Jianbin and Zhong Zhenyu, deputy directors of the center, attended the meeting.
The team from Beijing Ecological Culture Association and China Youth Daily watched the wild life of Milu and exhibition. They learnt about Milu’s origin, history and culture, science popularization, and ecological protection.
Ba expressed the hope that the two sides can deepen exchanges, strengthen cooperation and tell a good green story. Taking digital collections as the breakthrough point, the two sides could carry out multi-channel and all-round in-depth cooperation to promote the deep integration and integrated innovation of Milu culture and digital culture industry.